Raising awareness for breast cancer through the Pink Pin Initiative in NYC and beyond

Every October marks Breast Cancer Awareness Month, a time when organizations and individuals around the world come together to raise awareness to support the fight against breast cancer.

This year, Google joined in and partnered with Susan G. Komen for the Cure on the Pink Pin Initiative, which challenged local businesses in New York City to rally their customers, friends and families around breast cancer awareness. Using Google’s products, including Maps, YouTube, Picasa and Google+, we made it easy for local businesses and New York residents to show their support for the cause. On an interactive website, pinkpin.com, people could register their businesses on the Pink Pin Map, share their experiences by uploading their own videos and photo stories, as well as donate to Susan G. Komen for the Cure.

More than 300 businesses signed up to participate in the first 24 hours, and we saw an outpouring of public support from both businesses and individuals, demonstrating how small, random acts of participation can translate to larger scale impact. In fact, some businesses took it upon themselves to take Pink Pin a step further. One New York business offered $100 of free services for every $100 donated. A Brooklyn restaurant hosted a one-day “Dine-out” for Pink Pin, where a percentage of their earnings for that day went to Susan G. Komen for the Cure. Pink Pin was a tremendous demonstration of what people will do if you give them the tools to use technology for good. We’re thrilled that Pink Pin has been so positively received by New Yorkers and hope to continue and expand our efforts next year.

Googlers also celebrated Breast Cancer Awareness month in 23 of our offices around the globe. In addition to health talks encouraging Googlers to learn more about breast cancer prevention, we heard a panel of survivors speak in Mountain View, held walk/runs in California, New York and Washington, and participated in flash mobs to raise awareness in Dublin and London. On Wednesday, October 19, we celebrated a global “Wear Pink, Think Pink Day.” We also encouraged donations (and gift matching!) to organizations like Susan G. Komen for the Cure and the Breast Cancer Research Foundation. You can see a photo album of all our activities below:



Supporting entrepreneurs around the world with Startup Weekend

We recognize the transformative power of startups and the entrepreneurs behind them that have the passion and courage to pursue a dream; the impact they can make on society can be significant. Google was once a startup in a garage, and Google Ventures is a testament to our ongoing commitment to entrepreneurialism. As we head into Global Entrepreneurship Week, it’s clear that having a robust community of entrepreneurs, mentors and educational resources can be a key ingredient in a startup’s success, and we’re excited to be part of that.

Today, we’re announcing a partnership with Startup Weekend—a global organization committed to promoting real entrepreneurship in local communities. In more than 200 cities and across six continents, Startup Weekend holds 54-hour startup creation events, bringing together entrepreneurs from engineering, product, design, marketing and business backgrounds. Participants gather on Friday, and by Sunday afternoon, they launch a product.

This partnership will help Startup Weekend expand to dozens of additional cities around the world and launch new vertical competitions focused on specific themes such as education, health or gaming.

In addition, we’ll be working to bring in Google’s developer community in the form of Google Technology User Groups as an additional resource to Startup Weekend participants. Started in early 2008, there are now more than 280 GTUGs in 86 countries that bring tech enthusiasts together via hundreds of events each month. GTUG members will receive discounted registration for Startup Weekend events and will help run pre-weekend local bootcamps on Google’s developer platforms and tools (e.g., App Engine, Android, Chrome).

We’ll start rolling out our product training and community events at Startup Weekends in the coming weeks and months. To learn more or find the next event happening in your city, visit startupweekend.org/google. Hope to see you at a weekend event soon!

Google Photography Prize: Looking for the photography stars of the future

Google+ is only a few months old, but the photography community is already thriving on it. Take a look at the profiles of Scott Jarvie, Thomas Hawk, Colby Brown or Claire Grigaut to see just a few of the inspiring photographers on Google+. More than 3.4 billion photos have been uploaded to the platform in the first 100 days.

We’re really excited about this, and think great art deserves great exposure. So we’re teaming up with Saatchi Gallery, London for the Google Photography Prize, a chance for students around the world to showcase their photos on Google+ and have their work exhibited at a major art institution.

The contest is open to students around the world (some exceptions apply, see google.com/photographyprize for more details). From far-away places to up-close faces, there are 10 different categories to spark your imagination. And there are some great prizes to be won: 10 finalists chosen by a jury of renowned photographers will show their work at Saatchi Gallery, London for two months in 2012 alongside Out of Focus, a major photography exhibition, and win a trip to London to attend the exhibition opening event with a friend. One winner will go on a once-in-a-lifetime trip to an amazing destination with a professional photography coach.

It’s easy to enter: After you pick a category, upload your photos to Google+ and share them with the world as a public post, then visit the submission form on google.com/photographyprize by January 31, 2012 to enter.

Saatchi Gallery, London will share updates on their Google+ page for the contest, so add it to your circles if you want to see the great work that’s being submitted.

We can’t wait to see your photos!

Update Nov 14: We've had a few questions and comments about who can enter. The contest is open to all students in higher education, including but not limited to those studying photography. Please have a look at the eligibility criteria on the contest website.

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