Magnifier: Taking a closer look at great music

Three months ago at Google I/O we launched Music Beta, a service that lets you upload your personal music collection to the cloud and listen to it on the web or your Android phone or tablet. Since the beginning, our goal has been to help you fall in love with your music all over again, and now we’re taking that idea one step further.



Today we introduced Magnifier, a new music discovery site that will keep your collection growing. Magnifier will feature great music and the people who make it, including videos of live performances, interviews with artists, explorations of different musical genres and free songs that you can add to your Music Beta collection.



The featured artist on Magnifier this week is Grammy-nominated indie rock band My Morning Jacket. We’re giving away two of their tracks to Music Beta users, one of which is an exclusive to Magnifier: a live performance of “The Day is Coming.” To get these free tracks and hundreds of other songs in our Free Song Archive, you need a Music Beta by Google account (if you don’t have an account, request an invitation). Head over to Magnifier, find the songs you want, click on the “Add free music” buttons and the tracks will be instantly added to your library in Music Beta.







Stop by Magnifier regularly to get the free Song of the Day and reignite your passion for music.



Street View goes to the Amazon

With Google Street View, you can do amazing things such as hike around Stonehenge or even ski down Whistler’s slopes—all without leaving home. Soon, you’ll be able to float down the Amazon and Rio Negro Rivers of northwest Brazil and experience some of the most remote and biodiverse areas in the world.
A few members of our Brazil and U.S. Street View and Google Earth Outreach teams are currently in the Amazon rainforest using our Street View technology to capture images of the river, surrounding forests and adjacent river communities. In partnership with the Amazonas Sustainable Foundation (FAS), the local non-profit conservation organization that invited us to the area, we’re training some of FAS’s representatives on the imagery collection process and leaving some of our equipment behind for them to continue the work. By teaching locals how to operate these tools, they can continue sharing their points of view, culture and ways of life with audiences across the globe.

We’ll pedal the Street View trike along the narrow dirt paths of the Amazon villages and maneuver it up close to where civilization meets the rainforest. We’ll also mount it onto a boat to take photographs as the boat floats down the river. The tripod—which is the same system we use to capture imagery of business interiors—will also be used to give you a sense of what it’s like to live and work in places such as an Amazonian community center and school.


Image of the Tumbira community in the Rio Negro Sustainable Development Reserve

In this first phase of the project, the Google and FAS teams will visit and capture imagery from a 50km section of the Rio Negro River, extending from the Tumbira community near Manaus—the capital of the state of Amazonas—to the Terra Preta community. We’ll then process the imagery of the river and the communities as usual, stitching the still photos into 360-degree panoramics.


Image of the Tumbira Community

For many outdoor enthusiasts, travelers and environmentalists, this creates an opportunity to experience the wonders of the Amazon, which will be accessible in a way they’d previously only dreamed about. We’re honored to work with FAS on this project to bring the Amazon online for those who can’t visit in person, and help our partners share with the world the unique stories of its inhabitants and the beauty of this place they call home.


View Larger Map


Click the above album for more photos of our team's work in the Amazon, and the communities with which they're working.

Update 8/18/11: We've added a photo album to this post.

Building a healthier, greener Google

(Cross-posted on the Green blog)

This is the first in a short series of posts and videos spotlighting our efforts to make Google greener. In this post, we give you a glimpse at our green buildings. -Ed.

When it comes to greening our office buildings, we apply the same focus that we use for any of our products: put the user first. We want to create the healthiest work environments possible where Googlers can thrive and innovate. From concept through design, construction and operations, we create buildings that function like living and breathing systems by optimizing access to nature, clean air and daylight.



Since I arrived at Google in 2006, I’ve been part of a team working to create life-sustaining buildings that support the health and productivity of Googlers. We avoid materials that contain volatile organic compounds (VOCs) and other known toxins that may harm human health, so Googlers don’t have to worry about the air they’re breathing or the toxicity of the furniture, carpet or other materials in their workspaces. We also use dual stage air filtration systems to eliminate particulates and remaining VOCs, which further improves indoor air quality.

Since building materials don’t have ingredient labels, we’re pushing the industry to adopt product transparency practices that will lead to real market transformation. In North America, we purchase materials free of the Living Building Challenge Red List Materials and EPA Chemicals of Concern, and through the Pharos Project we ask our suppliers to meet strict transparency requirements.

We also strive to shrink our environmental footprint by investing in the most efficient heating, cooling and lighting systems. Throughout many of our offices, we’ve performed energy and water audits and implemented conservation measures to develop best practices that are applied to our offices worldwide. To the extent possible, we seek out renewable sources for the energy that we do use. One of the earliest projects I worked on at Google involved installing the first solar panels on campus back in 2007. They have the capacity to produce 1.6 megawatts of clean, renewable electricity for us, which supplies about 30 percent of our peak energy use on the buildings they cover.

With a little healthy competition, we’ve gotten Google’s offices around the world involved in greening our operations. Our internal Sustainable Pursuit program allows teams to earn points based on their office’s green performance—whether it’s through green cleaning programs, water efficiency or innovative waste management strategies. We use Google Apps to help us track progress toward our goals—which meet or exceed the U.S. Green Building Council’s LEED standards—and share what we’ve learned among our global facilities teams.

We’re proud of our latest LEED Platinum achievement for the interior renovation of an office building at the Googleplex. While we have other LEED Platinum buildings in our portfolio, it’s a first for our headquarters and a first for the City of Mountain View. The interior renovation was designed by Boora Architects and built by XL Construction, using healthy building materials and practices. In fact, we now have more than 4.5 million square feet of building space around the world on deck to earn LEED Certification.

Looking ahead, our team will have many more opportunities to redefine how we green our buildings and workspaces. It’s a win for Googlers, our business and the environment.

BIRDABROAD - about the fake Apple Store & more

Yes I know I am late with this one - I hope you don't mind. The blog is anyhow worth reading not only because of that Apple story.Please click here !
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