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The evolution of sitelinks: expanded and improved

(Cross-posted on the Inside Search blog)

When you’re searching, you often have a specific task in mind, like figuring out which exhibits are showing at a nearby museum. Despite this narrow goal, people often start with a broad query, like [metropolitan museum of art], with no mention of exhibits. For these searches, the first result may include a list of links to specific sections of the site, which are called “sitelinks.” Today, we’re launching several improvements to sitelinks, including the way they look and are organized in search results.

Sitelinks before today’s changes

Sitelinks have been around for a while, but when we first launched them years ago, they were much more limited—a single row of just four links:

It turns out that sitelinks are quite useful because they can help predict which sections of the site you want to visit. Even if you didn’t specify your task in the query, sitelinks help you quickly navigate to the most relevant part of the site, which is particularly handy for large and complex websites. Sitelinks can also give you a good overview of a website's content, and let webmasters expose areas of the site that visitors may not know about.

As it became clear how valuable sitelinks were, we continued to improve their appearance and quality. We rearranged them into a column of links to make them easier to read. We doubled the number of links, creating direct access to more of the site. We started showing sitelinks for more results and we continuously made improvements to the algorithms that generate and rank the links. With each of these changes, people used sitelinks more and more.

That brings us to today’s launch. Sitelinks will now be full-size links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the site you want. We’re also increasing the maximum number of sitelinks per query from eight to 12.

Improved sitelinks with URLs and snippet text

In addition, we’re making a significant improvement to our algorithms by combining sitelink ranking with regular result ranking to yield a higher-quality list of links. This reduces link duplication and creates a better organized search results page. Now, all results from the top-ranked site will be nested within the first result as sitelinks, and all results from other sites will appear below them. The number of sitelinks will also vary based on your query—for example, [museum of art nyc] shows more sitelinks than [the met] because we’re more certain you want results from www.metmuseum.org.

These changes will be rolling out globally over the next few days in all supported languages to anyone using a modern browser, such as Chrome, Firefox or IE 7 and above. We hope these changes make it easier and faster for you to reach the information you need.

Posted by Daniel Rocha, Software Engineer, Sitelinks Team

Find more while you browse with Google Related

(Cross-posted on the Inside Search blog and the Chrome blog)

Almost every time I go online, I come across some new topic or item that I’d like to learn more about. Sometimes it’s as simple as the latest buzz on the new shop down the street. Other times it’s something more significant, like a counterpoint to an opinion piece I’m reading. While the answer can be just a simple search away, we wanted to find a way to get some of those answers to you even faster. Now with Google Related, a new Chrome Extension and Google Toolbar feature, you’ll automatically see interesting content relevant to what’s on the page you’re viewing, right where you’re viewing it.

Whether you’re reading a news article, shopping for a new pair of shoes or visiting your favorite musician’s website, Google Related works in the background to find you the most interesting and relevant content on the topics you’re currently viewing. For example, if you visit a restaurant’s website, Related can show you a map, reviews from Google Places, mentions from across the web and other similar eateries that you might want to try.

Results will display in a thin bar at the bottom of your screen, and will remain minimized until you hover over them with your mouse. Once selected, they'll open up immediately in your browser window, saving you the trouble of having to open multiple new windows or tabs. If Google Related shows you something you’re interested in, you can let others know using the built-in +1 button.

In order to offer you relevant suggestions, Related sends the URL and other available information about the pages you visit back to Google. If you’re interested in how that data is used and stored, you can learn more here and here.

If you decide you’d rather not see the Related bar, you can easily hide it for specific pages and sites through the Options menu. If you use Related as part of Google Toolbar, you can disable Related entirely through the Options menu as well.

Google Related is available both as a Chrome Extension in the Chrome Web Store and as a new feature in Google Toolbar for Internet Explorer. Visit www.google.com/related to learn more and to get Google Related today.

Posted by Ran Ben-Yair, Product Manager, Google Related Team, Israel R&D Center

Shop your favorite catalogs with Google Catalogs

(Cross-posted on the Commerce and Mobile blogs)

For years, shoppers have enjoyed flipping through glossy print catalogs to be inspired, discover new trends and find great products. Today, mobile technologies can make catalog shopping more engaging, social and creative. With that in mind, we’ve created Google Catalogs—a free app for tablet devices that enables you to browse all of your favorite catalogs and interact with new layers of rich-media content.

The Google Catalogs app features digital versions of catalogs across many popular categories, including fashion and apparel, beauty, jewelry, home, kids and gifts. We’ve partnered with a variety of top brands including Anthropologie, Bare Escentuals, Bergdorf Goodman, Bloomingdale's, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance Catalog, Tea Collection, Urban Outfitters and Williams-Sonoma, just to name a few.

With Google Catalogs, you can:

Interact: Zoom in to see products up close, tap on tags to learn more about an item or, in some catalogs, view inspiring photo albums and videos.
Find products in nearby stores: When an item catches your eye, instantly find it in a store near you or tap “Buy on Website” to visit the merchant online.
Express your creativity: Create a collage of your favorite catalog pages and products. If you need inspiration, you can check out collages created by others.
Share with friends: Email a product or collage to all your shopping buddies.
Get instant access to new catalogs: Add catalogs to your Favorites and get notified each time a new issue arrives.
Discover new products and brands: Search for products within or across multiple catalogs to find exactly what you’re looking for.

To download the app on your iPad, visit the App Store. Visit www.google.com/catalogs/about/ to learn more, and stay tuned for Google Catalogs for Android tablets, coming soon! If you’re a merchant and would like to participate in Google Catalogs, tell us about your catalog by filling out this form on our website.

Happy shopping!

Posted by Kinnari Jhaveri, Strategic Partner Development Manager, Google Commerce Team

Fast-tracking young web developers at CSSI

Every summer, we run a range of educational outreach programs designed to get students of all ages excited about technology. Our Computer Science Summer Institute (CSSI) is focused around incoming college freshmen who are considering a computer science major, particularly those groups traditionally underrepresented in the field. Last year the program was so successful that 24 of 29 students declared a major in Computer Science. So this year we decided to run CSSI twice.

For each session, we invited nearly 30 young developers with little to no prior programming experience to the Googleplex for an intense three-week course in web application development. Unlike traditional introductory computer science programs, which are largely theoretical, CSSI enables students to gain a better understanding of software engineering through immediate participation. The goal is to give the students the tools they need to create exciting technical solutions now, which in turn gives them the confidence to take their ideas and turn them into reality.

We wanted to equip students with a comprehensive toolset to tackle the world of web and mobile applications. In the first two weeks of the program we introduced students to App Inventor for Android, HTML, CSS, Javascript, Python, Django and App Engine. That sounds like a lot, and it is, but the students far surpassed our expectations and demanded more. In the final week of the program, they built some spectacular web applications, inspiring us with their passion and their enthusiasm for experimentation. They wrote online games, embedded Google Calendar's self-scheduler onto their websites and built blogging services. Some even began exploring the nitty-gritty details of computer graphics. Every one of our 56 students had the satisfaction of developing a publicly-available service on the web, hosted on Google’s servers.

Moreover, the development process was deeply social: we emphasized and facilitated group work, helping students build a network of peers with a shared passion for technology. Google engineers served as mentors, and when we discovered that the students were so excited about their lessons that they continued to work on their projects in the evenings, mentors teamed up with them on Google+ Hangouts, using video conferencing and Google Docs to debug programs collaboratively online.

While both sessions of CSSI 2011 are now over, we’ll be accepting applications for the 2012 sessions early next year, so stay tuned! Our goal with our education programs isn’t just to strengthen the study of computer science—we also want to enable rewarding collaboration among Google’s engineers and usability researchers, educators and the community at large. CSSI is one way to show young people how valuable teamwork can be and encourage them to take that spirit of cooperation back with them to their personal and academic lives.

How do we know we’re on the right track? Not even three days after the end of the first session, a student posted the following message on Google+: “Five weeks before school starts, anyone interested in starting up a new web project?”

She had six eager recruits within the hour.

Posted by Radha Narayan, Software Engineer, Google Search Team

Scholarships for aspiring journalists from Google, the AP and ONA

(Cross-posted on the Google Student Blog)

Consider the following:

Are you an undergraduate or graduate student in the U.S. with new ideas about news?
Have you already created original journalistic content with computer science elements?
Do you find yourself brainstorming different ways of telling stories and covering your community news using technology?

If you responded with a resounding “yes” to any of the above questions, then the new AP-Google Journalism and Technology Scholarship may be perfect for you.

To further encourage and enable innovation from classrooms and dorm rooms alike, we’re announcing a new scholarship program with the Associated Press that will provide $20,000 scholarships for the 2012-2013 academic year to six promising students pursuing or planning to pursue degrees at the intersection of journalism and technology.

While we’re underwriting the scholarships in partnership with the AP, the Online News Association will be responsible for administering the program and managing the selection process. We support a variety of scholarships aimed at giving students from historically underrepresented groups experience in the technology industry, and a key goal of this program will be to promote geographic, gender and ethnic diversity, with an emphasis on rural and urban areas.

Whether you’re exploring data visualizations, 3D storytelling, digital ethics or something else entirely, as ONA’s executive director Jane McDonnell says, “our hope is to shine a light on the hidden treasures in schools across the country—the digital-minded journalists who will be the future of our industry.”

Help us shine a light in your direction—applications are open until January 27, 2012. We hope this program inspires today’s students as they become leaders showcasing what’s possible through digital journalism, and we look forward to celebrating the scholarship winners at the 2012 ONA conference in San Francisco.

Posted by Nilka Thomas, Manager, Global Diversity & Inclusion Programs

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Supercharging Android: Google to Acquire Motorola Mobility

Since its launch in November 2007, Android has not only dramatically increased consumer choice but also improved the entire mobile experience for users. Today, more than 150 million Android devices have been activated worldwide—with over 550,000 devices now lit up every day—through a network of about 39 manufacturers and 231 carriers in 123 countries. Given Android’s phenomenal success, we are always looking for new ways to supercharge the Android ecosystem. That is why I am so excited today to announce that we have agreed to acquire Motorola.

Motorola has a history of over 80 years of innovation in communications technology and products, and in the development of intellectual property, which have helped drive the remarkable revolution in mobile computing we are all enjoying today. Its many industry milestones include the introduction of the world’s first portable cell phone nearly 30 years ago, and the StarTAC—the smallest and lightest phone on earth at time of launch. In 2007, Motorola was a founding member of the Open Handset Alliance that worked to make Android the first truly open and comprehensive platform for mobile devices. I have loved my Motorola phones from the StarTAC era up to the current DROIDs.

In 2008, Motorola bet big on Android as the sole operating system across all of its smartphone devices. It was a smart bet and we’re thrilled at the success they’ve achieved so far. We believe that their mobile business is on an upward trajectory and poised for explosive growth.

Motorola is also a market leader in the home devices and video solutions business. With the transition to Internet Protocol, we are excited to work together with Motorola and the industry to support our partners and cooperate with them to accelerate innovation in this space.

Motorola’s total commitment to Android in mobile devices is one of many reasons that there is a natural fit between our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers everywhere.

This acquisition will not change our commitment to run Android as an open platform. Motorola will remain a licensee of Android and Android will remain open. We will run Motorola as a separate business. Many hardware partners have contributed to Android’s success and we look forward to continuing to work with all of them to deliver outstanding user experiences.

We recently explained how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” and it is currently looking into the results of the Nortel auction. Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.

The combination of Google and Motorola will not only supercharge Android, but will also enhance competition and offer consumers accelerating innovation, greater choice, and wonderful user experiences. I am confident that these great experiences will create huge value for shareholders.

I look forward to welcoming Motorolans to our family of Googlers.

Posted by Larry Page, CEO

Forward-Looking Statements

This blogpost includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by phrases such as Google or management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements herein that describe the proposed transaction, including its financial impact, and other statements of management’s beliefs, intentions or goals also are forward-looking statements. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on the results of operations and financial condition of the combined companies or the price of Google or Motorola stock. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to the ability of the parties to consummate the proposed transaction and the satisfaction of the conditions precedent to consummation of the proposed transaction, including the ability to secure regulatory approvals at all or in a timely manner; the ability of Google to successfully integrate Motorola’s operations, product lines and technology; the ability of Google to implement its plans, forecasts and other expectations with respect to Motorola’s business after the completion of the transaction and realize additional opportunities for growth and innovation; and the other risks and important factors contained and identified in Google’s filings with the Securities and Exchange Commission (the "SEC"), any of which could cause actual results to differ materially from the forward-looking statements. The forward-looking statements included in this press release are made only as of the date hereof. Google undertakes no obligation to update the forward-looking statements to reflect subsequent events or circumstances.